About the Stand Up Guy Campaign
Stand Up Guy (SUG) is a prevention and awareness campaign modeled after the successful campaign in Scotland-UK, Don’t Be That Guy, inviting boys and men to reflect on their language and behavior associated with women and girls and to confront behaviors that can lead to sexual and domestic assault and intimate partner abuse. SUG is part of a comprehensive, multi-prong community effort to address root causes of interpersonal violence in the Cedar Valley. The campaign will promote men and boys to re-evaluate their role in prevention, realize the connection words and language have with physical violent acts, and reframe peer loyalty and norms.
This Stand Up Guy landing page will serve as a hub on positive masculinity and men's engagement and be home to resources, PSA’s, social media links, educational materials, and more. Anyone working with men and boys in Iowa can utilize the SUG campaign materials.

Stand Up Guy Launch Event April 16, 2026
Join us for the launch event of the Cedar Valley Stand Up Guy campaign as we host a documentary screening of "Gone Guys" a Well Told Films production exploring the increasing disengagement and isolation of boys and young men.

Former Waterloo Mayor, Quentin Hart
Cedar Falls Fire Division, Cpt. Shea McNamara
Former Waterloo Mayor, Quentin Hart
Cedar Falls Fire Division, Cpt. Shea McNamara
Want to be a Stand Up Guy?
We are looking for men to participate in our Stand Up Guy campaign by sharing your story about what it means to be a "Stand Up Guy." As part of the process, we ask all potential participants to complete a background check. Kindly complete the attached vetting form, and we will contact you once the review is complete.
MENTAL HEALTH
Men who face financial instability are 16.3x as likely to have had suicidal thoughts.
ECONOMIC ANXIETIES
Fathers/male caregivers of lower socioeconomic status are more than twice as likely to report that they do not have enough time for caregiving.